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Jeane Sumner

Small Business Marketing Expert

Jeane Sumner

Small Business Marketing Expert

Getting Started with Email Lists

You hear the “Money is in the list!” But what is this magical list experts keep talking about? It’s your email list. Building an active list ensures you will always have a way to communicate with your clients and prospects.


1. Choose a Provider

Select a system that has features to help you reach your marketing goals. If you’re new to email marketing Constant Contact is a great place to start.


2. Create Your List

Begin with a master list that every contact is added to. You can segment your list, or tag them as you grow. Segmenting your list allows you to identify and mail offers and content only those subscribers are interested in receiving.


3. Create a Sign Up Form

Create a sign up form to add to your website and social media for customers and leads to use to opt-in to your email list. Constant Contact has sign up tools and there are many plugins that will allow you to add extra functionality for integration.


4. Create a Lead Magnet

A lead magnet is a bit of extra incentive you give in exchange for people giving you their email address. It should be something that adds value or is relevant to your target audience.


  • A Digital Resource Design a resource that helpful like a PDF Checklist.
  • Discount Code or Free Trial If you have a physical product a special discount is an ideal offer.
  • A Case Study If you have proof your service helped another business a case study can be a strong motivator.


5. Create a Welcome Email

Your welcome email should greet your new subscriber. Introduce yourself and let them know what they can expect from you in the future. This is a good place to deliver your lead magnet and include links to related content on your website.


6. Communicate with Your List

As you grow your email list, think of ways you can continue to give value to them. Think of the email you receive, what keeps you engaged and from click unsubscribe? Be helpful, encourage replies so they know you listen.

Getting Started with Mailing Lists Infographic